Gary Vaynerchuk on Creating Value for Others
In business and in life, make sure you are creating value for others FIRST. This is the key lesson from the master, Gary Vaynerchuk.
Being in business for over eleven years, I have invested tens of thousands of dollar on personal and business development, which includes courses, seminars, books, online courses and so much more. I was asked to share some of the wisdom I had learned from these experiences at an event this week and I thought it would also be of value to my blog readers to share it with them as well. This is first of an 8 part series called Lessons from the Masters beginning with creating value for others.
Gary Vaynerchuk is one of the world’s leading marketing experts, and he has built his career by being exactly where consumer attention is going next.
I have been a fan of his since before it was cool to be a fan. Gary gives away so much for free that it’s impossible to consume all of his content. One of his more recent books, Jab Jab Jab Right Hook, had a huge impact on how I build my business and share content. The concept is that before you ASK anything of others, first you have to give, give and give some more.
‘“People are chasing cash, not happiness. When you chase money, you’re going to lose. You’re just going to. Even if you get the money, you’re not going to be happy.”
This quote really edifies the concept of Jab Jab Jab Right Hook, when we are thinking about the money first, we aren’t focused on being of service to others.
And today, most people are smart enough not to trust others who ask for the sale before building a relationship and adding value FIRST. We are faced with a deluge of information on a daily basis and often we are completely tuned-out when someone is asking us to pull out our wallets.
Building a community of ‘1000 true fans’ – a concept shared by another master, Tim Ferris – by giving them value and service for free is what will eventually allow us to build a 6-figure business. Because when you have 1000 true fans, they will buy whatever you are selling, every time.
Gary Vaynerchuk has built a tribe of hundreds of thousands, if not millions of raving fans through his generosity.
What Gary also teaches is that it takes HARD WORK to be successful. He is all about the grind. His days are long, and are often recorded by D-Rock, the videographer who is with him virtually all of the time. However what I respect most about Gary is that when he’s off, he’s off and his attention is on his family. He has made a conscious choice not to share his family on social media, and when he is with them, he isn’t posting on social (he now has others that do that for him however).
And the truth behind the grind is that you don’t have to GRIND as hard as Gary Vaynerchuck does – it all depends on what your goals truly are. Gary wants to buy the New York Jets, and that will take a lot of money. That may not be your goal, and if it’s not, your grind will look much different. The hard work doesn’t go away, but the hours and years it takes to reach a profitable 6-figure business is going to be much less.
Gratitude plays an important role for him in his everyday life.
His most recent book, #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness, which is a collection of Q&A from the Ask Gary Vee Show, has a chapter dedicated to gratitude, chapter 13. Coming from an immigrant family, with a father who worked extremely hard, and a mother who was always encouraging him and being positive with him is something he is grateful for everyday. Did you catch the Facebook Live he did with Tony Robbins? It was incredible and I love that first question from a caller was about how to be more grateful.
There is a lot to learn from Gary and so much content to sift through that it can be a challenge for those who virtually meet him for the first time. They don’t really know where to start. He does have a podcast, however it’s not a traditional podcast, it’s called the GaryVee Audio Experience and there you can find what to listen to first. Just start with one audio or video and see where that takes you. There’s really something for everyone in what he shares.