How Important Is It To Be Aligned With Your Brand?
How does if feel when you are not aligned with your brand? For years I’ve been feeling this way about my site, and I’m so excited to announce that today’s the day! After many months of work, Wake Up With Gratitude™ is finally LIVE!! My site has needed a fresh new look for several years and I finally found the right designer to work with, Lindsey Mrav. Along with Hector of Influx Marketing, we brought together all of the elements I was looking for to create a cohesive site.
The incredible thing is that this new brand, which is so aligned with my vision and mission, was right in front of me for months. When I first launched my daily blog in July 2015, I created this summary of my core values:
How amazing is it that my first line has now become my brand – and I didn’t even realize it til I AFTER we had started rebuilding the website. Along with the new brand, there will be a few other changes. For those who had originally signed up for the daily gratitude messages, which became the daily blog – you’ve noticed that now I post only a few times a week. I’ve decided to make it easier on everyone by sending out a Weekly Gratitude Love Letter on Wednesdays, that will also summarize any blog posts from the week prior. As a bonus to all current and NEW subscribers, I have created a new Gratitude Meditation (10 min long), that you can download and listen to as often as you’d like. You’ll be receiving that link in a few short days, if you’re already on the list.
Creating a new brand take time and effort, and personal brands do tend to change over time. This is the 4th or 5th generation of my branding, and it may not be the last. Finding a way to bring together all of the things that I am passionate about, under one brand, has also been a challenge. If you don’t know where to start, you’ll want to work with a marketing company to build your brand. However, I had clarity around the brand and what I was looking to create, so it was easier to work with a designer directly.
I’ve been working in WordPress for almost a decade so that helps a lot when it comes to making sure all of the links etc. are working. I’ve learned a lot this time as well, as we are working with a new theme called Divi which can be completely customized. I share this with you to be authentic about the time and effort it takes to create a brand that you love. And I do love this brand and am committed to my message, where I dream of a world where we all Wake Up With Gratitude™.
No matter what kind of business you are in, I highly encourage you to create a personal brand. Personal branding is becoming an important factor for growth in many industries, and especially in our profession of network marketing. Now that the profession has grown so much, and there are thousands of companies to partner with, you want to be able to stand out from the rest.
The same things goes for many other professionals, such as real estate agents, mortgage brokers, insurance sales people or financial planners. You are not the brand of the company you represent. YOU are the brand. YOU are the reason why people will choose to work with you and partner with you.
Take the time to figure out what you stand for – what’s aligned with the company you work with and what’s aligned with you personally. Even if you don’t invest in actually creating the branding, it’s important to know your own strengths and how you are different from everyone else in your profession. The more creative you can be about differentiating yourself from the rest of the market, the more quickly you will grow.
Being aligned with your brand is the cornerstone of any successful business. Build your brand on a foundation of gratitude, and you’ll stand out from the rest immediately.
Tuesday March 7:We will be live at the Burlington Golf & Country Club for an evening to Discover True Health and Financial Freedom with USANA. Join us from 7 – 8:30 pm. BONUS: New Product Launch – Proglucamune! Ticket sales close at noon TODAY: www.hlcmar.eventbrite.ca. Guests are free, USANA team members are $20 at the door.
Monday March 27: I’ll be speaking at MoMondays at the Hard Rock in Niagara Falls and sharing my most powerful story. Tickets are on sale! Please choose Branded Table to sit at my table.
Wed March 29 – Our annual 30 Day Whole Body Detox event at the Burlington Golf and Country Club, 6:30 – 9:30 pm. Reserve your spot today!
Tues April 18: I’ll be speaking at a USANA event in Edmonton. Tickets are now on sale! Guests are always free.